They play this ad during the Olympics starting in 2010. It has aired every Olympics since then. The platform of the Olympics is very good not only for the ad but also for their company. P&G is a global company. So, an event that people around the world watch will ultimately benefit them greatly. Not only do they show something that everyone can connect to through everyone love of their moms, but they go a step farther. They show winter sports and kids struggling and their moms helping them. This creates an even deeper connection because the ad is taking place at the winter Olympics. Most people who are watching the winter Olympics are either former players of an Olympic sport or they are fans of winter sports. This is why P&G’s knowledge of the audience during this ad is absolutely brilliant.

          Not only did they connect to people through their moms, but they connected to people through sports. This creates such a very strong emotional connection to the P&G company. They knew exactly who their audience was going to be, and they found a way to get to everyone and how to have everyone loving their ads. The ad wasn’t catchy, it wasn’t corny, or funny, but it was memorable. This is because of their amazing control of their situation, and manipulation of their audience.